包装消费品
一种ugust 3, 2016
五个包装和设计趋势，以保持关注
品牌在包装行业中非常重要。大小的公司都在不断尝试确定哪种包装方法将脱颖而出并引起当今消费者的共鸣。但是，包装设计标准一直在变化，使专家难以跟上消费者的需求和期望。至关重要的是，专业人士睁开眼睛，寻找新的想法并确定流行趋势以融入其包装设计。以下是一些最近的流行趋势，这些趋势在2016年浮出水面。
- 尽可能简单！
如今，商店的货架充满了大量产品，对于消费者来说，噪音水平却巨大。找到合适的产品不应压力很大；它应该快速简单。专家使用的一个想法是创建简单的软件包设计。整合这个想法将有助于减少消费者之间的压力水平，从而获得更简单，更有趣的购物体验。例如，Tylenol Care+包装使用文本清楚地定义了使用“我发烧”或“我有咳嗽”之类的短语对产品有益的。
- 几何模式
许多公司已经开始在其包装设计中实施几何形状和图案。形状和图案设计具有弹出的能力，立即吸引了消费者的注意。与混乱的设计相比，使用形状和图案也很简单，并且脱颖而出。公司利用这个想法来发挥自己的优势，并创建聪明的品牌和包装设计。例如，邪恶的双胞胎酿造将三角形的形状和图案纳入其品牌徽标中，使其易于识别。邪恶的双胞胎酿造还使用铝制罐设计的这些形状和图案来构成另一个图像，包括比基尼啤酒设计，该设计使用三个三角形在罐头的前面展示比基尼。
- 一种uthentic Design Aesthetics & Abstract Art
Consumers want to find quality and authenticity in the products they purchase. According to Brandfolder, “…people don’t want something that looks like it’s mass produced (even if it is).” The appearance of a product has become a key factor as to whether or not a consumer decides to purchase. Experts predict this trend will continue to increase in future years. According to Andrew Gibbs, founder of The Dieline, “Consumers’ appetites are shifting towards more authentic, real, quality, honest products. Products that are uncomplicated, yet crafted, even vintage inspired.” Packaging designs involving abstract art is another trend on the rise. Similar to using aesthetics for authenticity, abstract art designs are stylish and neat, as opposed to some designs that are both loud and cluttered with large letters and bright colors.
- 受历史和老式设计启发的包装
实施复古和历史设计是包装设计行业的另一个增长趋势。品牌专家通过将旧设计纳入包装来将过去带到现在。例如，Genesee Brewing重新引入了它的罐头设计，从60年代开始具有复古感觉，但也使看起来很新。通过实施此策略，品牌希望创造客户忠诚度。包装设计的另一个增长趋势是使用老式和历史设计。例如，影子啤酒的设计基于“黑魔法”，根据二线，“……象征着用裸眼看不到的超自然力量”。设计功能既独特又神秘，具有多种口味。
- 大小事项
世界各地的消费者不断咽下g for products that are a suitable size for them. For example, individuals may want to find smaller packages if they are shopping for his/herself, whereas those shopping for families will want a larger quantity of products and may purchase family size packages. This pattern is especially common in the food industry. It is crucial for brands to know their audiences and package its products based on who is purchasing their products. According to Package World, “…39% of U.K. consumers are looking for a wider range of smaller bottles of alcoholic beverages, and 50% of snackers say they’d be willing to try a new product if it comes in a small, trial-size pack.” Once a brand knows its audience, it is easier to conclude which package sizes are a right fit to sell.
资料来源：
https://brandfolder.com/blog/shared-story/4-packaging-design-trends-to-watch-in-2016/
http://www.ambalaj.se/2016/03/24/packaging-design-trends-2016/
http://www.packageinsight.com/blog/4-emerging-packaging-design-trends-in-2016
http://www.packworld.com/trends-and-issues/global/six-packaging-trends-2016
http://www.thedieline.com/blog/2016/1/13/emerging-packaging-design-tesign-trends-of-2016-sentialism
图像来源：
http://eviltwin.dk/Bikini-Beer
http://legacy.pitchengine.com/thegeneseebrewingcompany/the-genesee-brewery-releases-the-heritage-collection
http://www.graphis.com/entry/17D746D7-B773-43E2-B57E-45D597E49213/
Categorias:包装消费品
